Marketing Open Online Courses

Discussion created by Employee on Jun 4, 2015

2.png?a=1757We have several seats left in the Instructurecon Pre-Conference workshop geared toward Catalog customers and people who teach on Canvas Network (the inspiration for Catalog).


We’re Open!: Marketing Strategies for Open Enrollment Courses

Audiences: Canvas Network teachers/designers/sponsors; Canvas Catalog users; Admins who use the Canvas Public Course Index; any online course marketing specialists/program managers

Session description: If you build it, will they come? This session focuses on marketing strategies for open enrollment courses that leverage campus resources, general news outlets, and social media. Take away ideas on how you can develop your own course marketing toolkit.

Session topics:

  • Driving traffic to your course catalog and individual course listings
  • Course titles, descriptions and images with a WOW! factor
  • Enrollment conversions (course descriptions, knowing your audience, demonstrating your value)
  • Expertise from Canvas Network marketing experts


Pre-conference workshop tickets are available on the Instructurecon Registration Website.
Seats are open but pre-conference purchase is required.


About the Conference

InstructureCon is a totally radical annual conference held for Canvas users every June. Our theme for 2015 (our fifth year) is Student-Centered Learning: The Musical. It will be held at the picturesque Canyons Resort in Park City, Utah. Who knows, we may all spontaneously break into song or have a dance battle—you’ll have to attend to throw down your own interpretation of West Side Story’s dance fight.


June 16-18, 2015

The Canyons Resort, Park City, Utah


Regular rate (starting April 1, 2015)  $650

Pre-Conference Workshop  $100