nr2522@columbia.edu

"Rebranding" Canvas

Discussion created by nr2522@columbia.edu on Oct 11, 2018
Latest reply on Oct 22, 2018 by hallmans

Hello, Canvas Community Colleagues.

 

I've noticed that some schools have "rebranded" Canvas, including the university where I work (CourseWorks powered by CUIT), but not its business school (Canvas Learning Management System | The Arthur J. Samberg Institute for Teaching Excellence ), which I specifically support. I'm not talking about slapping on your logo and changing the colors. I'm talking about calling it something else entirely.

 

Personally, I don't think it's a good idea. Unless people know where to find this Community, DuckDuckGoing (or Googling) a rebranded name is unlikely to lead them here or to other useful resources about Canvas. It also causes confusion here on the community when people refer to the rebranded name. We can never be sure if the're referring to Canvas or some esoteric third-party or in-house tool.

 

What are your thoughts on pros and cons of rebranding Canvas?

 

Best regards,

Nelson

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