burgessd@umich.edu

Google Analytics for Course Activity and FERPA

Discussion created by burgessd@umich.edu on Oct 15, 2015
Latest reply on Apr 11, 2017 by burgessd@umich.edu

I have a faculty member who would like to use Google Analytics at the course level.

As I understand it, Google Analytics can only be turned on at the account or sub-account level using the Global JavaScript feature.

To provide course level enablement, we are considering moving the course to its own sub-account and using the Global JavaScript for the Google Analytics js.

 

I have seen references to other institutions using Google Analytics at the account and/or sub-account level.

I am wondering if anyone has tried the approach I have outlined above?

I am also wondering if there are any FERPA concerns with the data used in Google Analytics; I suspect not.

 

Interested in any feedback anyone has to share.

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