We’re Open!: Marketing Strategies for Open Enrollment Courses

Document created by Katie Bradford Employee on May 15, 2015Last modified by Katie Bradford Employee on Jun 18, 2015
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Presenters: Katie Bradford, Melissa Loble, Carmela Balter


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If you build it, will they come? This session focuses on marketing strategies for open enrollment courses that leverage campus resources, general news outlets, and social media. Take away ideas on how you can develop your own course marketing toolkit.


Session PowerPoint Presentation




Westgate Hotel - Bison 1 & 2 Room

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Know Before You Go:


Please plan to bring a laptop or tablet with internet connectivity to the session. You'll be doing some hunting on the web as part of our workshop activities!


Be thinking about what types of open online courses you might consider offering at your institution. We'll be building on those ideas in this session.


Session Topics:

    • A brief history of Canvas Network
    • How to craft stunning and effective enrollment pages
    • Methods for driving enrollments to your courses using social media, school resources, and other tricks.
    • Two workshop activities to help you come away with a plan for your own open enrollment courses.
    • A thirty-minute live panel with Canvas marketing stars, including our Director of Public Relations and our Social Media Manager.
    • Sweet swag


Stop, Collaborate, & Listen:


Let's get the conversation going! In the comments below, tell us what you are hoping to learn from this session. How do you plan to use open enrollment courses? What are your experiences with them so far?









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