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In response to a question posted in a comments section elsewhere, QC99.tsilvius crafted this elegant response. Since this question comes up so frequently, I'm reproducing Todd's advice to preserve it for posterity.
Plan A. Creating an Announcement that your students can get in their email.
The only "downfall" of this system is that every user has the freedom to turn-off their Announcements in their account Notifications. This means if your students have done this, they'll never get that course Announcement in their email.
Plan B. "Email an Announcement to all of my students"
If you know that students have clicked the "X" (Do not send me anything) option for Announcements in their Notifications and want to insure that your Announcement communication reaches their email inbox you can use this approach. This is also helpful just in case your students did not set up their Canvas profiles with a primary email address and you know they indeed do have an email address.
Plan C. Using the Canvas Internal Messaging for your announcement.
You can also copy/paste the email you get from Plan B above into a new (Conversation) message sent using the internal Canvas messaging system.
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