Applicable Learning Management System(s): Blackboard, Canvas
Campaign Description: UMBC created two campaigns to promote a new faculty professional development & training program, Planning Instructional Variety in Online Teaching (PIVOT). As a series of five live webinars, the program was designed to support faculty who wanted to take a more deliberate and holistic approach to preparing courses for remote, synchronous and asynchronous, online instruction. Although UMBC has campus portal and email systems, we wanted more direct outreach to promote this program. EesySoft made it easy to create and embed a message in all Original courses. Our first campaign focused on end of spring training for faculty who were teaching in summer while the second campaign was launched at the start of summer for faculty who were planning for fall.
Success Criteria: After six weeks, the spring campaign reached 78% of its intended audience while the summer campaign has reached 56% after four weeks into the summer term. We had 1,030 registrations for the spring webinars with 764 attendees for one or more sessions (72 people attended all 5 sessions and accounted for 360 attendees). There were 263 unique participants during the week, 122 of whom are teaching this summer, which was our most pressing need. To date, we’ve received 107 survey responses from the 263, and 77% rated the spring webinars as helpful.
Submitted by (and on behalf of, if applicable): Mariann Hawken, University of Maryland, Baltimore County
Designing & Preparing Your Online Class
Summer PIVOT webinars
Location: At the top of the Original course menu
Audience: Instructors & TAs
Content Type: Hint Message
Copy Message Content:
