Oh, I can see where that's not really clear. The response from the fetch_url should be whatever JSON your tool needs to complete a course copy when Canvas starts the import process, the only expectation from Canvas is that it is valid JSON because we do process it a bit to inject assignment ids if you need them.
As an example, the tool I was working on in conjunction with putting this together returns the following:
{
"export_id": "bf508c5a-fb61-4910-8ef3-862966967060",
"assignments": [
{"opaque_id": "cc102111-fc68-4fa6-8531-42ea35aea040", "$canvas_assignment_id": 42}
]
}
Our requirements were that we keep most of the info on the server so we're storing a lot more but, you can send the full content of the assignment if you want (there currently isn't a size limit but we may start enforcing one if it becomes an issue).