EMEA adoption campaigns: Canvas Assessments
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Enhance Education with Canvas Assessments
The start of a new term is around the corner. With end users more familiar with Canvas, it’s a good moment to introduce Instructors to the power of online assignments, and encourage them to make the transition to more equitable assessment.
How can you achieve this?
Impact now offers a suite of Out-of-the-Box (OOTB) campaigns strategically crafted to boost the adoption of Canvas Assessments among your Instructors and Students. In order to empower the adoption of Canvas assignments within the classroom environment, our campaigns are designed to align with the ADKAR change management model.
A total of five Instructor and two Student assessment-focused campaigns can be launched strategically throughout the academic term(s) to support your users through the process of implementing equitable assessments. These campaigns help convince users of their importance, including providing knowledge of ability and reinforcement of best practices.
Note: To successfully release the campaigns, please ensure that the Assignment Enhancement feature option is off on Canvas settings and that the respective tool category toggle is off on your Impact Dashboard.
Measure the Impact
Our OOTB campaigns offer a set of monitor categories to help you track adoption progress. You can use the generated insights to make data-driven decisions.
Figure 1. Campaign tool adoption
Based on the tool adoption outcomes from the initial campaign, you can target specific user groups according to their need for further support. For example, you can launch a more targeted campaign to increase adoption of online assessment tools only among the users who need further guidance, without causing repetition and cognitive overload to those instructors who are already onboard.
As you can see in the figure below, you can create new campaigns by targeting users based on their activity.
Create campaign from tool adoption data
Suggested Steps based on Instructor and Student Campaigns
Phase 1: Awareness
Importance of online assessments
Campaign title: Benefits of online assessments (Instructor)
Begin with our introductory campaign highlighting the advantages of utilizing Canvas assessments! This campaign provides an overview of the key benefits of using assignments, discussions, and quizzes in Canvas. Introducing online assessments at the start of the term will familiarize both Instructors and Students with the concept of online evaluation and will prepare them for exploration of the functionalities, creation, and equitable grading.
Phase 2: Desire & Knowledge
Advantages of Canvas assignments
Campaign title: Exploring the Advantages of Canvas Assignments
Once Instructors grasp the fundamentals of online assessments, it is time to delve deeper into the benefits of one specific tool; Canvas assignments.
This campaign instills enthusiasm about the pedagogical gains of assignment usage, such as evaluation and collaboration success. Then, it provides knowledge on essential features of assignments, such as due dates, peer reviews, and external apps. The use of Rich Content Editor is highly encouraged as well, as a means to enhance content with visuals, links, or media.
Phase 3: Ability
Instructor
a. Create an Assignment
Campaign title: Walkthrough: Create an assignment
This step will offer Instructors hands-on experience to actively create assignments in the classroom. This walkthrough contains all necessary information to kick-start assignments, covering aspects like adding content, points, peer reviews, due dates, and exploring various submission and grading types.
b. Leverage grading schemes
Campaign title: Elevate evaluation with Grading scheme
Establishing Grading Schemes can improve evaluation processes in your institute. This campaign introduces the idea of a standardized grading system and clear communication of grading criteria, and guides Instructors through the process of managing them within the course.
Note: You can implement this campaign once Instructors are confident with all major features of creating online assignments to prevent confusion and cognitive overload.
Student
c. Submit an assignment
Campaign title: Walkthrough: Submit an assignment (Students)
Once online assignments are created, this Walkthrough will take Students through a step-by-step process for assignment submission. This will ensure that your Students become familiar and confident with the advantages of the new assessment experience.
Phase 4: Reinforcement
Instructor
a. Optimize the content of assignments
Campaign title: Enhance the content of assignments
This campaign introduces Instructors to a variety of free tools available to them to diversify their assignments and enhance Student engagement. It is recommended to release this campaign exclusively to Instructors who have successfully adopted and actively use assignments. You can gauge assignment usage by referring to the data from previous assignment campaigns’ tool adoption area.
Student
b. Enhance assignment submissions
Campaign title: Enhance the content of assignment submissions (Students)
This campaign informs Students of the free tools available to them in order to add variety to their assignment submissions and engage in enriched collaboration with their classmates. We advise that this campaign should be used once all Students are actively using online assignment submission.
The following graphs illustrate the linear flow of the Instructor and Student campaigns when released within the term(s).
Instructor campaigns
Instructor campaigns
Student campaigns
Emea student campaigns
More exciting campaigns will follow in the next releases to help expand adoption of Canvas tools to enhance educational experiences within your institute. Meanwhile, you are always encouraged to submit content requests via our dedicated content form!
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