Using Impact Campaigns Without Messages and Help Articles

[KatievandenBerk]

Consider the immense changes that institutions have undergone recently due to the COVID-19 outbreak. Teaching and learning have rapidly been moved online, presenting challenges for everyone involved. We have been helping our customers support their LMS users by providing ready-to-use messages and support materials.  However, some institutions have the communication aspect in order, but would like to measure how successful their move to fully online learning has been during this period, and are wondering if this can be done. The answer is yes: with Impact Campaigns, and here is how you can do it!

Using Impact Reporting Campaigns

There are a multitude of ways to use an Impact campaigns. A reporting campaign is one that contains no tangible user support materials such as messages and articles, but rather it provides data visualized in reports, to show how things were before the situation (e.g. COVID-19) unfolded and how they look after. A campaign allows you to see what effects your intervention or EdTech tool has had over time and whether your supporting actions have altered user behavior in the intended manner.

A campaign can be created with as little as one tool added in the outcome, as these have been gathering data from the day they were activated. While this data is being collected over time, you can look back at historical impact points to visualize the changes in usage. Using our reporting tool, you can also add significant dates or events directly into your data, that will appear in the 'Events Overview' section of your report, so there is no need to reference a list elsewhere! 

Campaign Example: Collaborate Ultra Usage During COVID - 19

In the example below, you can see how Blackboard Collaborate Ultra usage has increased exponentially since the campus closed. You can also see how users continued to engage with the Collaborate tool during the spring break, and then a further increase at the start of the new semester.

Creating a reporting campaign like this is an easy and effective way to visualize this kind of data, and to see exactly how effective specific educational technologies, 3rd party tools, or actions implemented via your LMS have been in supporting your users!

The Impact Universe

Do you need inspiration for the types of Campaigns your institution could be employing? Look no further! We have compiled Impact campaigns, messages, and support article examples from Impact customers around the world (as well as examples created by our in-house specialists) to give you the Impact Universe! 

The Universe grants you access to examples and templates that you can easily implement at your own institution. Simply take the ready-made campaigns, amend them to suit your EdTech adoption goals, and implement them right away!

Check out the brand new Impact Universe by clicking the blue button below and get started!