How do I link to a specific module?

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On one of the public courses that was shared the designer linked images on the home page to a specific module.  The link went to a certain spot on the module page, not the first page of the module.  The URL was different for each link, but I can't seem to determine where the URLs came from.  When I click on different modules within the module page the URL does not seem to change above.  Does anyone know how I can replicate this? 

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