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Mitch Macfarlane - SVP of Product & Customer Experience

In 2011, foodie and milkshake aficionado Mitch Macfarlane joined Instructure to help build the Customer Success team from just three employees to nearly 230 by the end of 2015. He also filled the role of VP of Product, driving the implementation of Scrum methodology and a design-first product process. Now, he’s thrilled to serve as both SVP of Product & Customer Experience. Why is Mitch so excited? Because he gets to build the world’s greatest learning platforms for the world’s greatest customers.

Mitch’s career path includes roles in customer and technical support, engineering, and project management. His love for working with Instructure clients to maximize their happiness is rivaled only by his insatiable appetite for milkshakes and chocolate chip cookies. Prior to joining Instructure, Mitch worked for companies including GE, Nu Skin, and, while also strengthening his lactose tolerance. He earned a B.S. and an M.B.A. from Brigham Young University.


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Community Coach
Community Coach

In case you missed this session - check out​ session re-cap: Mitch Macfarlane Keynote

Community Member

This session recording is now available here: