Presenters
- Arlene Ramirez, Hospitality Financial and Technology Professionals
- Waneta Hebert, Hospitality Finance and Technology Professionals
Description
This session explores strategic approaches to utilizing the Canvas ecosystem to enhance professional development programs. The discussion will cover successful marketing strategies that have broadened participant engagement and expanded reach beyond traditional boundaries. Attendees will learn about the development of white-label courses in the Canvas LMS, the creation of specialized catalogs in Canvas Catalog, and partnership opportunities with other associations and certification bodies to diversify continuing professional education (CPE) offerings. This presentation will illustrate strategies to maximize the educational and financial bottom line through effective use of Canvas.
