My degree is in graphic design, so when I first started at instructional design I had the same starting point, it sounds like. I would go all out making banners and buttons and this and that. The mental shift that happened for me was from trying to make a course that was aesthetic or cool to a course that was, before anything else, effective at its primary task - connecting students to content. Besides, there are lots of ways to make a visually appealing course that doesn't make it more inefficient for students to navigate. We can still make cool images that go on the assignments themselves or in announcements. Any Page can become a visually rich experience. And Canvas supports a decent amount of HTML if someone wants to go there.
Speaking from the other side, I'm currently a grad student finishing up a MS in instructional systems design. One of my instructors has this 3 x 3 grid of photos and illustrations, each of them a button to a different module. As a student, I ignore it. I'm not going to waste any time finding the correct button to click when I know I can always go to Modules, which will always be in the same place in the sidebar, and go directly to the thing I need to do.
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