[ARCHIVED] Canvas Studio: Did someone forget to tell us about a branding change?

[dtod]

Arc is now Studio?

[erinhmcmillan · Accepted solution]

Hi, David,

Nope, the official change is coming! Arc has been renamed to Canvas Studio, and there's an official announcement coming in the next few weeks by our marketing team as to why we did that. However, none of the functionality has changed. 

Did you notice that a few weeks ago, the feature ideas Community page called Canvas Studio was renamed to Ideas?  

Here's an update for you: Arc is Now Canvas Studio, and Other Updates

Thanks,

Erin

[ken_cooper]

Thanks so much for letting us know erinhallmark.  Following you always pays off .

[alexander_mitch]

I'm guessing that the rollout of the branding wasn't meant to happen in exactly this way, but I would appreciate more heads-up on this sort of branding change as an administrator. It has already affected our institutional messaging and documentation processes in a big way, and it would be easier to manage with more heads-up.

It might be nice to have the announcement/explanation of the change sooner rather than later, in a way that's a bit more searchable than this Q+A post.

Thank you for your response here, though, Erin—this is the first information I've found on the Community about this change!

[erinhmcmillan]

I just edited my original reply to include a link to a blog post with some additional information! Hope it helps!

Erin

[alexander_mitch]

Thank you, this is very helpful!

[rudeb]

It seems a little backwards to start changing the names of products before telling the community. Looking for Arc guides and finding Studio instead, I was completely lost. It seems a little unprofessional to change the name of an established product site-wide without giving any information as to what is happening.

[JACOBSEN_C]

Breathe, Bill.  Breathe.

[rudeb]

I'm not mad...i'm disappointed (haha). But seriously, I am not  upset. I just think it is unprofessional. What if Lucky Charms changed their name and got rid of Lucky and replaced him with Clippy from Microsoft Word infamy. Then a few weeks later told everyone there was a change. In that same vein, I would totally eat that cereal. It could have the alphabet in whole grains and then it could have word shaped marshmallows. Would need a good name though, "Clippy's bits"? We can workshop that.

[Renee_Carney]

 @alexander_mitch  &  @rudeb  

You are spot on and we absolutely agree with you.  We can and will do better if/when something like this occurs again. Chalk this up to a very important lesson learned.  Thanks for always giving us the benefit of the doubt on our intentions.  Our intentions are always good.

[dtod]

FWIW, I'd suggest branding it as Arc Studio for a while (like Xfinity/Comcast).

[scottdennis]

Hi Bill,

Not to pile on to what Renee already said but I wanted to confirm that we hear you and we take this seriously.  Internally we have agreed that any future branding changes and community documentation changes similar to this most recent example, will be communicated the same ways we communicate changes to the user experience and product function - namely via the release notes.

Thank you,

Scott Dennis, Director of Community & Documentation at Instructure