You bring up an important point, Kelley. Canvas is a learning platform, designed to make it relatively easy to plug-in tools provided by 3rd parties, some of which charge for their services and products. Also, there are vendors that, while not connected directly to LMS, create content that is loaded into the system - a closely related market space.
Do we want anyone to get spammed by us, by Canvas, by the community platform or by vendors? Absolutely not. On the other hand, some of those 3rd parties are our alliance partners. We had a lot of conversation about how best to facilitate communication via our partners and community members in a way that hopefully nobody will get spammed or feel like they are being stalked.
The end result is that we created a Partnerships space that will hopefully be like a vendors exhibit hall at a conference. If you choose to enter the hall and talk to the vendors, you are free to do so. But, those same vendors shouldn't be cruising the hallways of the conference, way laying you on your way to the next session or yummy intermission snack. Oftentimes vendors will contact the community team, alerting us to discussion activity related the service or product they provide. You might from time to time see a comment from one of us to the effect "I think the functionality you are looking for can be found in (vendor X)'s product. For more info, consider visiting..."
Hopefully we have struck the right balance here but if not, please let us know.
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